WHY HIGH-QUALITY PHOTOS ARE IMPORTANT FOR YOUR BUSINESS
By Anne Côté
ANNECOTEDESIGN.COM
We’ve all heard the saying “a picture is worth a thousand words.” Imagery has the power to capture a response because good photography has the capacity of being emotional. It is a powerful tool that business owners need to understand.
Using images in a business helps people get a feel for your product or service without solely relying on written messages. The written word is not near enough to entice and attract an audience. The key is to use high-quality images or photos that do justice to what your company sells so people get excited and want to learn more.
Photos, unlike the written content, are easier to understand, appreciate and share. They’re straightforward and appealing to look at. Visual communication is vital to marketing, building a brand, and business as a whole. Humans see the image first, texts, links, and description are all secondary. That first impression is often what will capture the attention of your potential client or customer.
What do recent statistics say about imagery and audience engagement?
Articles with relevant images average 94% more total views than articles without images. A press release with photos gets nearly 15% more online views than a text-only press release. 60% of consumers who use online search say they prefer to contact a business whose listing includes an image. Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision.
Why quality photography can set you apart from the competition.
Harnessing the power of stunning photography can shape how customers perceive your business. The first impression always last. That’s why high-quality photography is such a good option, as a representation of your business, using clear pictures that tell the visitors what your company’s mission and values are.
As a business owner you believe in the quality of the product or services that you provide, then your photography should reflect that same level of quality. Quality pictures show that you believe in your business as a whole, and that you’re willing to invest in quality. Customers and clients see that kind of investment and are at an increased likelihood to reciprocate that investment back into your company.
Quality photography builds brand and credibility.
Business thrives when they achieve the potential buyer’s trust, this is why it’s so important to give them a clear image of the business mindset. In other words, if potential buyers can clearly see the features of a product you’re selling, they feel more confident that you’re selling what you promise. High-quality images that clearly demonstrate your product, service, vision, or company values helps build your brand when you use them in your marketing strategies.
Quality photography builds brand and credibility.
Business thrives when they achieve the potential buyer’s trust, this is why it’s so important to give them a clear image of the business mindset. In other words, if potential buyers can clearly see the features of a product you’re selling, they feel more confident that you’re selling what you promise. High-quality images that clearly demonstrate your product, service, vision, or company values helps build your brand when you use them in your marketing strategies.
Tell your story visually.
People always look forward to unique, informative, and interesting stories, business just need to make a story with those qualities and then use images to help your company tell your story. Whether you sell a complex idea, technical product or a simple service that requires almost no explanation, imagery helps explain why your company’s offering is the best choice.
Nowadays people can judge a website or publicity after only in few milliseconds. If it has long texts everywhere, it will surely not get the views it wants. A business needs to form the message into a high-quality photo, this way it has a higher chance of being read. If the photo is pleasing to the eye and easy to understand, the audience will read the entire content and eventually purchase the product or service.
You can also use imagery to explain the history of your company or to provide background on a product or service you sell as a way of showing you understand the market and are on top of new trends. For example, if you sell high-end products for the house and your target market is young people then photos of young and successful homeowners wearing the latest fashions helps tell your story while showing who your product is intended for.
Communicate Your Values and Culture
The right high-quality images can help you tell the story of your business by visually communicating your values and culture. When you share photos of team-building activities, you are showing that you value camaraderie and employee engagement. You can show your commitment to diversity by using pictures of employees from a variety of backgrounds and abilities. Photos that show employee festivities or contests can demonstrate a culture that places an importance on celebrating a job well done and having fun.
There’s no better way to showcase your products and services than through great photos. No description you can ever write can capture the attention of your audience like high-quality, evocative photographs. You can use photos to share new products and services or new ways to use your products and services.
High quality pictures are a keyway to make your business visible and target your audience, especially online, since people stay online most of the time, especially after COVID-19 happened. Even if SEO is always on the top of everyone’s list. The high-quality photos on a business website, serves as proof that the product is good, both quality wise and appearance.
No matter who your customers are or what you are selling, high quality photography is an important asset that will contribute to your overall branding and success.
By Anne Côté
ANNECOTEDESIGN.COM
